Sun-Maid Timeline 1910s-1930s


Beloved American artist Norman Rockwell creates a number of paintings for use in Sun-Maid print advertising.


The cooperative opens a massive new processing plant in Fresno, dubbed the finest factory building this side of Detroit. It would be Sun-Maids home for the next 46 years.


The co-op adopts the name Sun-Maid. Miss Lorraine Collett posed for a painting which would become the company’s new trademark and soon one of America’s most recognized product symbols.


A group of San Joaquin Valley raisin growers propose a new grower-owned cooperative the Californian Associated Raisin Company. At the time, rapid uncontrolled growth of the raisin industry was leading to wide fluctuations in supply and prices.